Apr 24, 2024
By Paul PhanIntroduction
Integrating analytics tools like Shopify Analytics and Google Tag Manager into Shopify Hydrogen stores has been a technical challenge for many merchants. However, the April 2024 update to Shopify Hydrogen has introduced new features that simplify this process. This blog explores the transformation in analytics integration from before and after the update, offering insights into how these changes can benefit your store.
Challenges Before the Update
Prior to the latest update, Shopify Hydrogen users faced several hurdles:
Analytics Sync Issues: When merchants enabled the Cookie Banner, it led to synchronization problems between the analytics and the store checkout, resulting in data loss.
Lack of Native Support: Hydrogen did not offer native support for Cookie Banners, unlike the Liquid Storefront where it is natively integrated.
Guidelines Deficiency: There was a noticeable absence of official guidelines on how to add analytics and cookie banners, forcing many to rely on external platforms like OneTrust or CookieYes.
These issues made it cumbersome for merchants to efficiently track customer behavior and conversions, especially during the critical checkout phase.
Shopify's Solution in the April 2024 Update
The April 2024 update has markedly improved the situation by introducing several key enhancements:
Native <Analytics> Component: Shopify introduced a new <Analytics> component that automatically loads the native consent banner and Shopify analytics scripts. This integration ensures that analytics data is consistently captured throughout the customer's journey, including during checkout.
Streamlined Integration Process: The update eliminates the need for third-party cookie banners, as the <Analytics> component is automatically included in the Hydrogen store setup when updated to the latest version.
Here’s how you can now integrate this feature into your Hydrogen application:
export default function App() {
const nonce = useNonce();
const data = useLoaderData<typeof loader>();
return (
<html lang="en">
<head>
<meta charSet="utf-8" />
<meta name="viewport" content="width=device-width,initial-scale=1" />
<Meta />
<Links />
</head>
<body>
+ <Analytics.Provider
+ cart={data.cart}
+ shop={data.shop}
+ consent={data.consent}
+ customData={{foo: 'bar'}}
+ >
<Layout {...data}>
<Outlet />
</Layout>
+ </Analytics.Provider>
<ScrollRestoration nonce={nonce} />
<Scripts nonce={nonce} />
</body>
</html>
);
}
Additional Resources
To assist merchants further, Shopify provides comprehensive guide on how to implement these new features. For more detailed instructions, merchants can refer to the Hydrogen analytics example provided on Shopify's GitHub page.
Demo
Here is the Pilot demo after updated to the latest version of Shopify Hydrogen:
Conclusion
With the April 2024 update, Shopify Hydrogen has substantially addressed the integration issues with Shopify Analytics and Google Tag Manager. Although direct support for some third-party tools like Google Tag Manager and Facebook Pixel is still pending, the update significantly eases the analytics setup process, aligning better with merchant needs for comprehensive data tracking.
For step-by-step instructions on configuring your store following these updates, check our official setup guide.
Read more →
Browse All
Apr 24, 2024
By Paul PhanShopify Hydrogen Analytics got Fixed.
3 min read
Apr 02, 2024
By Gus NguyenUnleash The Power of Exit-intent Popups
11 min read
Mar 27, 2024
By Gus NguyenWeaverse Pricing Update: More Affordable, Better Flexibility
2 min read
Mar 05, 2024
By Gus NguyenFeb Product Updates: Custom URL, Custom Page, Customer Account API, and More
3 min read
Mar 02, 2024
By Gus NguyenThe Best Headless Shopify Examples For Inspiration (Updating)
13 min read
Feb 06, 2024
By Paul PhanJan Product Updates: Metaobject Pickers, View Transition API, and more
4 min read
About Weaverse Blogs
A dedicated space for Shopify Hydrogen builders, innovators, and digital leaders. Our mission is to inspire and equip you with the knowledge and resources to create exceptional digital experiences. Here, you'll find insightful articles, expert advice, and thought-provoking discussions on a wide range of topics (Shopify, Hydrogen, Headless CSS, Theme Customizer...) - from the latest tech trends and industry insights to practical guides and tutorials.